To develop your business on the internet, it is important to improve its visibility, its audience and its conversions. A potential customer should find you easily. Then, once on your site, its navigation must be fluid and optimized for this prospect to take an action: purchase, make contact … Finally, he must want to come back.
Implementing a digital strategy adapted to your needs and your objectives (generating qualified contacts, increasing your turnover, etc.) will allow you to have a good ROI with your website.
How to have a better return on investment (ROI) with your website?
An effective website rests on several bases. Here are our 5 essential tips to optimize your website and make it efficient:
Tip 1: Optimize ergonomics
The web design and ergonomics of your website must respond to a real strategy. They must allow an Internet user to quickly and intuitively find the information he is looking for (a contact, an address, a product). Concretely, this corresponds to the architecture of your pages, the location of the elements, the graphics, etc.
It is by optimizing the ergonomics of your website that you will trigger a maximum of conversions and develop your business on the internet: phone calls, submitted forms, sales … An expert in ergonomics will be able to optimize effective conversion routes according to your objectives to naturally guide a visitor and transform him into a qualified contact or customer.
Tip 2: Work on SEO
SEO is the set of lexical and technical optimizations that will make up your site in the results of search engines. And this, of course, on requests related to your activity.
Natural referencing, or Search Engine Optimization (SEO), is therefore everything that allows a potential customer to find you when they search on Google, Bing or even Yahoo. An SEO strategy will allow, thanks to a combination of technical optimizations of your site and the production of various and optimized contents (blog articles, landing page, product pages …), to be in the first place on keywords strategic for your business.
Being first on Google with your brand name is good. But you’re missing out on all the potential customers who don’t know you. Being first on Google with the keyword related to your activity and what your targets are looking for is better! It is the role of an SEO expert to define the list of these keywords and to set up the necessary optimizations to position your site well in the search engine results pages.
Tip 3: Produce popular, quality content
Regarding content and lexical technique: each profession has its jargon. But Internet users do not necessarily master your vocabulary. If it is important to show your expertise and to have a didactic approach, it is also necessary to be within the reach of the client and to work on a broader semantic field. The content of your website must take this dimension into account.
Many sites now offer a “News” section or a blog. This approach has several advantages: building customer loyalty, informing them of innovations, new products or events related to your brand and bringing new content to your site – which is an excellent approach to optimize its referencing. Also think about quality content, intended to convert and inform your Internet users: white papers, e-books, thematic files, etc.
Tip 4: Develop all your supports in responsive design
More than 51% of internet searches in the world are carried out on a smartphone. At the same time, purchases made on mobile are becoming more democratic and now represent 38% of online transactions. This trend will be confirmed and even accelerated. It is therefore necessary to have a responsive website, that is to say a site that adapts to the size of the mobile screen if necessary and whose navigation is simplified. And that’s not all: your landing page, your emails… everything must be thought of as “responsive design”.
Tip 5: Drive conversion and measure your actions
A website that promotes conversion is a guaranteed return on investment. In a physical point of sale, there are areas for impulse buying. It is the same for your website, it is about CTA (Call to Action in English): buttons encouraging the click to buy, give contacts or submit a form. Their design, their formulation, but also their location are strategic.
The forms present at the heart of your web pages, in your headers, on your landing pages, etc. are also essential conversion specific tools. They allow you to retrieve the contact details of your visitors and to identify them. Ex: a contact form, registration for a personal space, newsletter registration, etc.
Finally, the essential lever linked to conversion and to your website is web analysis . The web offers the undeniable advantage of measurement. To measure your actions, you must collect and analyze the right data: conversion rate, audience, call intentions, clicks, visits to a particular URL … Our web analytics experts are at your disposal to help you implement an effective analytics tagging plan .
These different levers are the five essential elements to allow you an effective digital transformation and have a website with a good return on investment.
Developing your business on the Internet is a successful digital transformation!
Find out why, sometimes, your website does not work and how to remedy it with the digital expertise mastered by Yumens …
Once these levers are in place, you can use other tools to improve the performance of your website, such as developing a communication strategy on social networks, setting up web marketing campaigns or even carrying out competitive intelligence.
Bonus: to develop your business on the Internet, get support from digital experts! Yumens, a digital strategy agency, supports you to improve the ROI of your website and set up an effective digital strategy that meets your needs. Please do not hesitate to contact us.